| Chapter | Slide PDF | Last Updated |
| Part 1: The Strategy Formulation Process | ||
| 1. Framework for e-Commerce | |
jan 2, 2015 |
| 2. Basic Technology of the Internet and e-Commerce Businesses | |
Jan 4, 2015 |
| 3.Market Opportunity Analysis | |
Jan 10, 2015 |
| 4. Business Models | |
Jan 17, 2015 |
| 5. Strategy Formulation:Customer Interface | |
Jan 19, 2015 |
| 6. Market Communications and Branding | |
Jan 23, 2015 | 7. Implementation | |
Jan 29, 2015 |
